Prada Boutique, Lujiazui, Shanghai — Curved LED Lightbox Display

At a Prada boutique in Lujiazui, Shanghai, MCFION designed and installed a series of custom LED lightboxes that wrap around the store's central atrium. Following the curve of the interior architecture, the displays present the brand's seasonal women's ready-to-wear, accessories, handbags and footwear as a continuous, gallery-style campaign. Each lightbox uses an edge-to-edge LED backlight behind a smooth, tensioned diffuser face, engineered to stay even and shadow-free across large curved surfaces. Frames were built slim and precise so the advertising imagery reads cleanly from both the atrium floor and the upper walkways. The installation was verified point by point with on-site illuminance measurements, confirming consistent brightness from one lightbox to the next rather than relying on a single factory reading. The finished display sits within the Lujiazui financial district, with the Shanghai skyline and the Bund forming the wider setting for the project. **Products used**: Custom curved LED-backlit lightboxes; tensioned diffuser faces; slim structural frames; point-by-point on-site lighting commissioning.